I’m the operator you call when things go sideways (or when you want to avoid that in the first place).
Whether you’re a founder building in healthcare or a PE, VC, or Search firm holding a messy asset, I fix what’s misaligned before you scale it.
What does working together look like? Here's the impact i've delivered before:
– Shaped healthcare GTM for a Fortune 10 tech firm—now generating billions in net-new revenue
– turned around and scaled a startup from DTC pre-revenue to an erisa-funded benefit with 6.4M covered lives, $9.5M raised, and distributed by some of the largest benefits and broker companies in the world
– Built $94M+ qualified pipeline, drove $35M+ in capital raised, and rebuilt ops for value based care contracts at some of the most well-known healthcare enterprises in the u.s.
Who works with me, and why
You Need a Builder Who's Been there
Hi, I’m Kate McGinley. I’ve worked clinically, operationally, and commercialized for some of the best healthcare companies in the world.
From enterprises to startups and turnarounds, across plans, health systems, and every acronym hybrid you can think of, I’ve built.
Here’s who I typically work with:
Founders:
You’ve raised, you’ve got vision, and you’re about to start hiring (or you already did, and something’s…off.
You need someone who’s built it before, who understands the pressure, and who can tell you what’s NOT going to work before your investors do.
Private Equity / Venture Capital/Search/Strategic Operators:
You’re holding something with potential, but the commercial motion is stuck, ops are a mess, and the infrastructure too closely resembles scrappy startup, not enterprise readiness. And now you’re hoping no one ever looks too closely at compliance.
I come in fast, assess what’s real, and give leadership a highly focused, incredibly transparent path forward: whether that means repair, refactor, or rebuild.
How I Help
YOU WANT TO win, NOT GET STUCK MID-Deal.
Most teams reach out to talk go-to-market.
That’s the right instinct.
But commercial success in healthcare doesn’t come from messaging alone.
It comes from building a business that buyers, investors, and all of the stakeholders involved in purchasing can say yes to.
That’s what I help you do:
Find and validate the right go-to-market motion
Shape a model that aligns with the market (and your vision)
Build what’s needed to sell, scale, and get funded
Avoid the traps that kill traction after the raise
Whether you’re early or growth-stage, I’ll start where you are, and get you unstuck.
FAq
Who do you typically work with?
I work with health and wellness founders, PE and VC teams, and executive leaders who need strategic guidance to scale their businesses.
What exactly do you do?
I help healthcare founders and investors turn vision into viable business models.
That usually means shaping the go-to-market path, aligning the clinical and compliance architecture, and tightening the story for buyers, purchasing stakeholders, or capital.
Sometimes that looks like growth strategy. Sometimes it’s operating model design.
What matters is making sure the thing you’re building doesn’t stall when it hits the system.
What kind of results can I expect?
The outcomes depend on your starting point and goals, but here’s what I’ve helped companies achieve:
- Revenue Growth: 2x–5x increases by optimizing GTM strategies and sales execution.
- Operational Scale: Built systems that support exponential growth while staying lean.
- Market Alignment: Transformed offerings into solutions that buyers actually want and can contract for, leading to faster sales cycles and ACV/ARR.
How do you approach scaling in healthcare specifically?
I scale businesses into the complexity, never around it.
That means aligning your offer with how buyers actually behave, building infrastructure from day one, and avoiding the traps that kill momentum after your first few deals.
In short, I help you align your offering with payor, provider, and/or patient incentives so your solution fits seamlessly into exactly how they buy.
Can you help us raise capital?
Yes—if the business is ready.
I help teams align narrative, traction, and model for serious capital conversations. I’ve supported founders raising anywhere from pre-seed to Series C, and I work with VC firms who write checks from $1M–$10M. On the PE and search side, I’m often engaged during DD, or to lead turnarounds.
If you’re an investor interested in deal flow, feel free to reach out directly to kate@210healthcare.com.
What does working with you look like?
I work directly with founders and investors. I’m usually one of the first people brought in to think seriously about commercialization.
We’ll start with a 30-minute call to understand what you’re building, where you are, and what kind of engagement makes sense.
From there, the work is scoped tightly. My work is to understand your goals and vision, and in return, you get the model, motion, and messaging right so you don’t waste time or capital going down the wrong path.
That might mean reworking GTM. Fixing the buyer story. Pressure-testing the capital plan. Or calling out bloat that’s blocking revenue and margin.
You bring me on to make the right decision early, and ensure the hands hired after me run at maximum velocity.
How much do your services cost?
Most initial engagements start at $7,500-$12,000, scoped to a clear outcome. More comprehensive engagements start at $15,000-$25,000/month, depending on the level of involvement required.
For one-off projects, we’ll scope the work together and agree on a flat fee.
I also offer $500 working sessions for early-stage teams who want to pressure-test a decision or direction.
My work is designed for those who want to avoid wasting months (or millions) iterating, and understand the value of that impact.
Do you do equity only engagements?
No.
Why should I work with you instead of hiring a full-time CGO/COO?
Because early hires can slow you down more than they help, especially if you’re not ready.
When you tie someone’s full paycheck to your business, you’re less likely to hear hard truths. And if they’re the wrong fit for your stage (which happens a lot), it takes too long (and too much capital) to unwind.
I define the motion, pressure-test the model, and spot execution gaps before they become hiring mistakes.
Most clients bring me in early to get clear on strategy. Growth stage companies extend engagement to operational levels: get to product-channel fit, land key deals, and shape the roles they’ll hire for next. When you’re ready to make those home-run hires, you’ll know exactly what to look for (and how to hold them accountable) after we’ve worked together.
How do I get started?
If you’re a founder or investor exploring a real engagement, I offer a short intro call to align on stage, goals, and fit. You can book an introductory call here.
If you want to dig into strategy, how to handle GTM, raise capital, structure a model, or fix something that’s not working right away, that starts with a one-hour, $500 working session. You can book a working session here.
Why the boat?
Because healthcare shouldn’t feel like you’re white-knuckling a storm with no compass or instruments.
Because I once sold a fully outfitted, ocean-ready boat, and gave up my spot crewing on a transatlantic journey, to take a healthcare exec job I knew wasn’t right, and I’ve never stopped regretting it.
Now I help other people steer clear of bad decisions dressed up as safe ones. And I’ve made my ocean passages safely.
What My Clients Say
About Me
Anna Marie
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