Healthcare Is complex.
I've operated and led across every layer of it: clinical, operations, and commercialization, in both enterprises and startups, for plans and health systems.
Hi, I'm kate mcginley.
210 Healthcare is built to help
founders, boards, and investors avoid expensive, time-wasting mistakes, and build companies that actually work in healthcare
If we haven’t already connected, here’s a bit about my background:
I started on the clinical side, at UPMC Presby/Shadyside’s heme/onc BMT unit. I am incredibly grateful to have directly cared for cancer patients at the bedside in one of the best academic cancer hospitals in the world.
From that start, I moved into UPMC’s data governance/enterprise analytics, where I worked across precision medicine and revenue cycle transformation, as well as member services on the plan side. Much of this work supported strategic commercialization initiatives.
After UPMC, I worked as a healthcare management consultant. I advised major health systems and national payors (most of the Blues, Centene, United, others) on how to operationalize and commercialize internal innovation, then was brought in to shape U.S. healthcare strategy for a Fortune 10 tech company entering the space. (You’ve heard of it. You’ve probably used the tools. You definitely get the deliveries.)
After a successful sale of the consulting company to a major global firm, I dove headfirst into startups, commercializing and operationalizing into organizations such as Sutter, Cedars-Sinai, RWJ, UCLA Health, Henry Ford, AHN/Highmark, and many, many others.
More recently, I joined an pre-seed, pre-revenue-stage startup as a co-founder and Chief Growth Officer, and led the transformation from a D2C experiment into an ERISA-regulated employee benefit with over 6.4 million covered lives and $9.5M raised, backed by strategic distribution partners and national brokers (including NFP, Unum, and USI), with name-brand employer clients. I accomplished all of this in just under 3 years, with the entire company (save the clinicians) completely new to healthcare.
Since late 2024, I’ve focused exclusively on working with growth and early-stage teams go from concept to coverage, raise capital, fix GTM missteps, and build operating infrastructure strong enough to succed with buyers, distribution channel partners, and investors.
What I believe
-
Don’t fake traction.
It’s easy to build hype (and I can help you do that, too, having won multiple awards, including EHIR and UCSF Digital Health, at multiple companies). But…It’s harder to build a model that holds up under scrutiny: clinical, legal, financial, and operational. But that’s what separates lifestyle businesses from industry-changing companies.
-
Virality can open the door. Infrastructure gets you paid.
I’ve seen great founders miss because their operations weren’t buyer-ready. CPOM issues. CAA and ERISA confusion. Billing mechanics that quietly killed the deal. I help you handle that before it tanks momentum, or surface it during DD. -
If it breaks in a year, it was never real.
Yes, early and growth-stage are different than a mature enterprise. But that doesn’t excuse avoidable failure.
I’ll help you figure out what’s non-negotiable for your model, your buyers, and your market, before you waste 12–18 months building something that quietly disqualifies you.
Sometimes a spreadsheet is enough. Sometimes it isn’t. Telling you when, and why, and to whom to switch? That’s the expertise I bring. -
Compliance and ops aren’t features. They’re the floor.
No one will thank you for getting this right. But they’ll absolutely punish you for getting it wrong. Good ops should be invisible, not optional. And never, ever, ‘co-created’. And they are always part of sales. -
You don’t have time to learn this the hard way.
We’re not in ZIRP anymore. The market is less forgiving. Your vision, or investment, deserves better than on-the-job training in healthcare (and yes, that’s true for D2C as much as B2B). I’ll help you see around the corners.